FEEL BETTER
FEED BETTER
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HOW TO RAW FEED DOGS CORRECTLY

Raw feeding must be done with some degree of science to provide your dog with a complete and balanced diet.  The key points for a Raw diet:

  1. Balance over time – one meal could have more bone content, another more meat or organ.
  2. The approximate ratio to aim for overall is 80% meat (tripe and heart forms part of meat), sinew, ligaments and fat, 10% edible bone, 5% liver, 5% other organ meat.
  3. Rotation of proteins – don’t feed just one protein source day in day out.
  4. Fasting for adult dogs.
  5. Pet rolls (overboiled processed sludge) is NOT raw feeding.
  6. Just because you don’t like it doesn’t mean your dog doesn’t NEED it!
The Difference with Our Diet
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PRIMAL

Specialists in original natural health by replicating the ancestral diets of cats and dogs.

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PREMIUM

Quality, no fillers and no compromise. 100% real food and expertise for an unmatched range and standard.

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PURE

Real food sourced with a focus on ethics and principles to ensure you only ever receive the purest quality possible.