We are Australia's largest range of premium raw food with an unmatched variety of produce. Water buffalo, lamb, rabbit, venison, mutton bird, beef, wild ranged goat, free ranged turkey and chicken plus premium rare organs and super-food mixes for dogs and cats.
Your pet's don't need gimmicks, celebrities or fancy packaged food designed by ad agencies. They need biologically appropriate nourishing diets as close to it's natural origin as possible.
Choosing where your produce comes from matters more than ever. Across Australia, small and independent farms are disappearing, with the number of farms steadily declining over the past few decades as large-scale industrial operations take over.
When you support ethical, independent producers, you’re not just buying better food you’re backing real Australian farmers who prioritise animal welfare, land stewardship, and quality over mass production.
That means animals raised the right way, on proper diets, with better living conditions and in turn, produce that’s richer, cleaner, and genuinely higher quality.
Every purchase becomes a vote. Support the farmers doing it right, and help keep independent Australian agriculture alive.
Feeding carnivorous pets just minced meat or just one protein is NOT enough. They need the marrows, bones, cartilage, fats, organs and offal to nourish them entirely.
Feeding pet rolls is NOT raw feeding. Bones and cartilage provide mental stimulation, keep your pet fuller for longer and provide regular teeth and gum health and maintenance. After all did you know many diseases start from the mouth?
Our raw food is NOT pet mince, it is HUMAN GRADE and we never use diseased or condemned produce, unlike many pet foods brands. Hygiene, consistency and premium quality is the cornerstone of our success. and our main ingredient is honesty! In a market place awash with clever marketing and advertising many customers are easily fooled into poor choices of food. Our RAW food diet provides variety, mental and physical stimulation for your dog.
The pet food industry is very loosely regulated and is overrun with poor quality food and ingredients coupled with excellent marketing and seductive packaging. We don’t and won't sell or recommend pet mince or end of life foods. Many ‘raw food’ suppliers mix in other proteins despite naming it “Chicken”, they will include beef, fish, lamb. Simultaneoulsy they will name it “Beef” and include chicken, fish, lamb. With our products, when we name it, thats exactly what it is.
"Allergies, cancers and skin issues are at an all time high amongst both human and pets whereby it’s now accepted as normal. Of all animal species on the planet – pet dogs are the HIGHEST with rates of cancer. So many dogs that are allergic to grass and beef, could you imagine if a wolf or a coyote was allergic to grass or meat? How could it survive?
Human greed and business has intervened into a dog’s diet which has contributed to so many of the their modern, health issues. Our mission is not to make you think like us, but just to make you think. We sincerely hope you find this website insightful as we share our passion for healthy raw diets and natural care for dog"
We partnered with Greenspark to make tangible environmental and social impact by supporting initiatives such as planting trees, reducing ocean plastic, and contributing to humanitarian causes. To date we have planted over 22,500 trees and removed tens of thousands of plastic bottles from the ocean as well as contributed to other community eco projects. We are dedicated to actively being a part of global sustainability and community well-being.
Specialists in original natural health by replicating the ancestral diets of cats and dogs.
Quality, no fillers and no compromise. 100% real food and expertise for an unmatched range and standard.
Real food sourced with a focus on ethics and principles to ensure you only ever receive the purest quality possible.
