Help Your Dog Overcome Skin Issues Naturally

Primal Venison, Water Buffalo and Raw Green Tripe provide a powerful nutritional foundation for dogs struggling with skin allergies, itching, hotspots, poor coat condition, and digestive sensitivities. We recommend starting with these three proteins.

Venison and Water Buffalo are premium wild-ranged proteins that are naturally rich in essential amino acids, highly digestible, and less commonly fed than traditional proteins such as chicken and beef. For many dogs, reducing exposure to common dietary proteins can help support healthier skin and minimise food-related sensitivities.

Raw Green Tripe takes skin support even further. Rich in natural digestive enzymes, beneficial bacteria, probiotics, and bioavailable nutrients, Green Tripe helps nourish the gut microbiome. Since a large portion of the immune system resides within the digestive tract, supporting gut health is often a critical step in helping dogs with chronic skin and allergy issues.

Together, these three ingredients help support:

✔ Healthy skin and coat condition
✔ Reduced exposure to common food allergens
✔ Improved digestion and nutrient absorption
✔ A stronger, healthier gut microbiome
✔ Healthy immune system function
✔ Lean muscle development and vitality

By providing species-appropriate nutrition that dogs are biologically designed to thrive on, Primal Venison, Water Buffalo and Raw Green Tripe help build health from the inside out.

Perfect for puppies, adult dogs, seniors, and fussy eaters looking for a more natural approach to skin health and wellbeing. Once your dog is thriving on these foundation foods, you can gradually introduce other raw foods from our range to increase variety and nutritional diversity.

Wild-inspired nutrition. The way nature intended. 🐾

Primal Venison and Water Buffalo are premium wild-ranged proteins that provide a simple, species-appropriate foundation for cats struggling with skin issues, itching, coat problems, and food sensitivities.

These novel proteins are naturally rich in essential amino acids, highly digestible, and gentle on the digestive system. Because many cats have never been exposed to Venison or Water Buffalo before, they can be an excellent option when common proteins such as chicken, beef, or fish may be contributing to unwanted skin reactions.

A healthy skin barrier starts from within. By providing highly bioavailable protein, essential nutrients, and easy-to-digest nutrition, Primal Venison and Water Buffalo help support:

✔ Healthy skin and coat condition
✔ Reduced exposure to common dietary allergens
✔ Strong immune system function
✔ Lean muscle development and vitality
✔ Improved digestion and nutrient absorption

Perfect for kittens, adult cats, and even the fussiest felines, these single-protein options offer a simple starting point for cats needing a nutritional reset.

Once your cat is thriving on these proteins, you can gradually introduce other natural raw foods from our range to build greater dietary variety.

Wild-inspired nutrition. The way nature intended. 🐾

Many skin and allergy issues are linked to an overactive immune response to proteins a pet eats regularly. Water Buffalo and Venison are considered novel proteins, meaning most dogs and cats have had little or no previous exposure to them.

1. Novel Proteins May Reduce Food-Related Allergy Triggers

When a pet has been exposed to common proteins such as chicken, beef, lamb, or pork for years, the immune system can sometimes become sensitised to them. Switching to a novel protein like Water Buffalo or Venison may help reduce exposure to potential dietary triggers.

2. Highly Digestible Protein

Water Buffalo and Venison are lean, highly digestible meats that can be easier for some pets to process. Better digestion can help support nutrient absorption, healthy skin repair, and coat condition.

3. Rich in Skin-Supporting Nutrients

These proteins naturally contain:

• Essential amino acids for skin repair and regeneration
• Zinc to support skin integrity
• Iron and B vitamins for overall health and vitality
• Healthy fats that help maintain coat condition
  

4. Supports an Elimination Diet

Veterinarians often use novel proteins as part of an elimination diet when investigating food sensitivities. Feeding a single novel protein can make it easier to identify whether food is contributing to itching, licking, ear issues, or skin irritation.

5. May Reduce Inflammation Associated With Food Sensitivities

If a pet is reacting to a common dietary protein, removing that protein and replacing it with a novel alternative may help reduce symptoms such as:

• Itchy skin
• Paw licking
• Ear irritation
• Redness
• Hot spots
• Excessive scratching

Important Note

Not all skin allergies are caused by food. Environmental allergens such as grasses, pollens, dust mites, moulds, and fleas are often significant contributors. However, for pets with food sensitivities, introducing a novel protein like Water Buffalo or Venison may be a useful dietary strategy.